Scared to invest in ads because you don't know if it'll work? 💸 That fear makes sense Every business owner who has ever considered running paid ads has had the same thought at some point: What if I spend all this money and it doesn't work? That fear is legitimate. But most of the time, it's based on myths — not on how advertising actually works when it's managed correctly. Myth #1: You Need a Big Budget to Start Reality: You need a smart budget, not a big one. The most expe